Using social proof marketing to grow your credit union

first_img 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Social influence, or social proof, is a term used to describe an acutely human behavior – the means by which humans reproduce or reflect the actions of others when they are unsure of how to behave. It also describes the behavior that humans exhibit when they believe that others have unique knowledge about a given situation. In either case, social proof can drive a form of imitation that humans use to help make decisions and determine how one should act.Monkey See, Monkey DoYoung mammals tend to learn by copying the actions of others. Human babies learn successful (and – for that matter – unsuccessful) behavioral traits by watching what their parents and guardians do – what to eat, and what not to eat; how to avoid pain and get pleasure; how to communicate their wants and needs; and so on. Likewise, in situations where desirable behavior is unknown to us, we often look to the actions of others outside our family group in order to determine how we should act. As we mature, we intentionally seek out the advice of others before we make difficult decisions. Occasionally, these basic instincts render humans susceptible to external influences that may not be detected by our social radar. continue reading »last_img

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